MoriMa Tea — Privacy Policy

Last updated: September 29, 2026

MoriMa Tea ("MoriMa Tea," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit www.morimatea.com, place an order, create or use an account, contact us, subscribe to our communications, or otherwise interact with MoriMa Tea.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy, subject to any rights and protections provided by applicable law.

1. Information We Collect

The information we collect depends on how you interact with MoriMa Tea.

Information You Provide

When you place an order, create an account, contact us, subscribe to marketing communications, submit a request, or otherwise provide information to us, we may collect:

• Name

• Billing address

• Shipping address

• Email address

• Telephone number, if provided

• Account information

• Order and purchase information

• Products purchased or viewed

• Customer service communications

• Marketing preferences

• Information you provide in reviews, messages, or other communications

• Other information you voluntarily provide

We use this information primarily to process orders, provide customer service, communicate with you, operate our website, and manage our business.

Payment Information

Payments are processed through Shopify and/or the payment providers available at checkout.

MoriMa Tea does not need to receive or store your full payment card number in order to process your order.

Payment information may be processed directly by Shopify and the applicable payment provider according to their own privacy and security practices.

For more information about Shopify's privacy practices, please review the applicable Shopify privacy information.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, analytics technologies, Shopify features, and similar technologies.

Depending on the technologies enabled on our store, this information may include:

• IP address

• Browser type

• Device type

• Operating system

• Approximate location derived from IP address

• Pages visited

• Products viewed

• Referring website or source

• Date and time of visits

• Website interactions

• Shopping cart activity

• Technical information about your connection and device

We may use automatically collected information to:

• Operate our website

• Maintain website security

• Prevent fraud and abuse

• Understand website usage

• Improve our website and shopping experience

• Analyze website performance

• Measure marketing and advertising effectiveness

• Remember preferences and shopping activity

The specific technologies used may change as we add, remove, or update Shopify features, applications, analytics services, advertising services, or other third-party tools.

3. How We Use Personal Information

Depending on the circumstances, we may use personal information to:

• Process and fulfill orders

• Process payments

• Arrange shipping and delivery

• Provide returns, refunds, exchanges, and customer support

• Communicate with you about your order

• Respond to customer service inquiries

• Provide information you request

• Create and manage customer accounts

• Maintain and improve our website

• Understand how customers use our products and services

• Improve products, services, and customer experience

• Prevent fraud, abuse, and unauthorized activity

• Maintain website and transaction security

• Send marketing communications where permitted

• Measure advertising and marketing performance

• Comply with applicable legal and regulatory requirements

• Establish, exercise, or defend legal claims

We seek to collect, use, and retain personal information only for purposes that are reasonably necessary and proportionate to our business and legal obligations.

4. Legal Bases for Processing — EEA and UK

If you are located in the European Economic Area or the United Kingdom, we process personal information only where an applicable legal basis permits us to do so.

Depending on the circumstances, our legal bases may include:

Performance of a Contract

We may process information when necessary to:

• Process and fulfill your order

• Arrange payment

• Arrange delivery

• Provide requested services

• Manage your account

• Handle returns, refunds, and exchanges

Legal Obligations

We may process personal information when necessary to comply with legal, tax, accounting, regulatory, or other legal obligations.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

Examples may include:

• Website security

• Fraud prevention

• Improving our services

• Customer service

• Business administration

• Measuring website performance

• Protecting our legal rights

Consent

Where required, we may process personal information based on your consent.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that occurred before the withdrawal.

5. Email Marketing

If you subscribe to MoriMa Tea marketing communications, we may send emails about:

• New products

• Tea and teaware

• Special offers

• Promotions

• Educational content

• MoriMa Tea news

You may unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting:

contact@morimatea.com

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping updates, account-related messages, or customer service responses.

6. Cookies and Similar Technologies

MoriMa Tea and our service providers may use cookies, pixels, tags, scripts, and similar technologies.

These technologies may be used for:

• Essential website functionality

• Shopping cart and checkout functionality

• Website analytics

• Website performance

• Remembering preferences

• Advertising measurement

• Marketing

• Security and fraud prevention

Some cookies may be necessary for the website to function, while others may be used for analytics, advertising, or other purposes.

Where required by applicable law, we provide appropriate cookie consent or privacy controls that allow visitors to manage certain categories of cookies or data sharing.

You may also manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

7. Shopify

MoriMa Tea uses Shopify to operate our online store.

Shopify provides the ecommerce platform used for our storefront, checkout, order processing, customer accounts, and related ecommerce services.

Shopify may process personal information as part of providing these services.

MoriMa Tea also uses Shopify's customer privacy and data-sharing features where applicable.

Shopify provides merchants with tools for privacy policies, cookie banners, data-sharing opt-outs, and regional privacy settings. Shopify also states that merchants are responsible for reviewing and configuring these settings according to their actual business practices and applicable laws.

For more information about Shopify's privacy practices, please review Shopify's applicable privacy policy.

8. Third-Party Service Providers

We may use third-party service providers to operate our business and provide services to you.

Depending on the services currently enabled on our store, these providers may include:

• Shopify and Shopify-powered services

• Payment processors

• Shipping and fulfillment providers

• Email and marketing providers

• Customer service tools

• Website analytics providers

• Advertising and measurement providers

• Fraud prevention and security providers

• Professional advisors

These providers may process personal information as necessary to provide services to MoriMa Tea, fulfill transactions, maintain security, support our business, or perform other functions described in this Privacy Policy.

Third-party providers may have their own privacy policies and terms.

Because our technology providers and integrations may change over time, this Privacy Policy does not attempt to provide an exhaustive list of every provider used by MoriMa Tea.

9. Analytics

We may use analytics services, including Google Analytics or similar services, to understand how visitors interact with our website.

Depending on the service and configuration, analytics information may include:

• Pages visited

• Products viewed

• Device information

• Approximate geographic information

• Referral sources

• Website interactions

• General usage information

We use analytics information to understand website performance, improve our content and shopping experience, and evaluate marketing activities.

Where required by applicable law, analytics technologies may be subject to consent or other privacy controls.

10. Advertising and Marketing Technologies

We may use advertising, remarketing, conversion measurement, and similar technologies to measure the effectiveness of MoriMa Tea marketing and to display or support advertising on third-party platforms.

These technologies may involve:

• Cookies

• Pixels

• Advertising identifiers

• Conversion tracking

• Similar technologies

Depending on your location and applicable law, you may have the right to opt out of certain forms of targeted advertising or the sharing of personal information for cross-context behavioral advertising.

Where applicable, MoriMa Tea provides appropriate privacy controls or opt-out mechanisms.

11. How We Share Personal Information

We may disclose personal information when reasonably necessary to operate our business, provide services to you, comply with legal obligations, protect our rights, or as otherwise described in this Privacy Policy.

Depending on the circumstances, we may disclose personal information to:

• Shopify

• Payment providers

• Shipping and fulfillment providers

• Customer service providers

• Analytics providers

• Email and marketing providers

• Advertising and measurement providers

• Fraud prevention and security providers

• Professional advisors

• Government authorities or law enforcement when legally required

We may also disclose information when reasonably necessary to:

• Protect our customers

• Protect our website or systems

• Prevent fraud

• Investigate unlawful activity

• Establish or defend legal claims

• Protect our property or legal rights

We do not sell personal information in exchange for money in the ordinary course of operating MoriMa Tea.

However, certain uses of advertising or analytics technologies may constitute "sharing" or another regulated disclosure under privacy laws, depending on the technology, jurisdiction, and applicable legal definitions.

12. International Data Transfers

MoriMa Tea and our service providers may process or store personal information in countries other than the country in which you live.

For example, Shopify and other service providers may process information across multiple jurisdictions as part of providing their services.

Where required by applicable law, we seek to use appropriate safeguards for international transfers of personal information.

For individuals in the EEA or UK, applicable data protection laws may provide additional requirements concerning transfers of personal information outside the applicable region.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Complete transactions

• Provide customer service

• Maintain business and transaction records

• Comply with tax, accounting, legal, and regulatory requirements

• Resolve disputes

• Prevent fraud

• Enforce agreements

• Protect our legal rights

Retention periods may vary depending on the type of information and the reason it was collected.

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal and regulatory requirements.

14. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

For this reason, we cannot guarantee absolute security of personal information.

15. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have rights regarding your personal information.

These rights may include:

• The right to know what personal information we collect and how it is used

• The right to request access to personal information

• The right to request correction of inaccurate information

• The right to request deletion

• The right to request information about disclosures or sharing

• The right to opt out of certain sales or sharing

• The right to opt out of certain targeted advertising

• The right to limit certain uses or disclosures of sensitive personal information where applicable

• The right to object to certain processing

• The right to restrict certain processing

• The right to data portability

• The right to withdraw consent where processing is based on consent

• The right to lodge a complaint with an applicable data protection authority

• The right not to receive unlawful discriminatory treatment for exercising applicable privacy rights

These rights vary by jurisdiction and may be subject to legal exceptions.

16. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended, may provide you with additional privacy rights.

Depending on applicable law, these rights may include:

• Right to Know — Request information about the categories and specific pieces of personal information we collect, the sources of that information, the purposes for which it is used, and categories of third parties with whom it is disclosed.

• Right to Delete — Request deletion of personal information, subject to applicable exceptions.

• Right to Correct — Request correction of inaccurate personal information.

• Right to Opt Out of Sale or Sharing — Opt out of the sale or sharing of personal information where applicable.

• Right to Limit — Limit certain uses or disclosures of sensitive personal information where applicable.

• Right to Non-Discrimination — Exercise applicable privacy rights without unlawful discrimination.

California's current privacy framework also recognizes opt-out preference signals such as Global Privacy Control where applicable.

How to Submit a California Privacy Request

To submit a request regarding your California privacy rights, contact:

contact@morimatea.com

Please clearly state that your request concerns a California privacy right and identify the type of request you are making, such as:

• Request to Know

• Request to Delete

• Request to Correct

• Request to Opt Out of Sale or Sharing

• Request to Limit

We may need to verify your identity before completing certain requests.

We will process applicable requests within the time periods required by law.

California law generally requires covered businesses to provide appropriate methods for submitting privacy requests and, for online-only businesses, an email method may satisfy the request-method requirement.

Where applicable, MoriMa Tea will also provide the privacy controls required for California opt-out rights.

17. European Economic Area and United Kingdom Privacy Rights

If you are located in the European Economic Area or United Kingdom, applicable data protection laws may provide additional rights concerning your personal information.

Depending on the circumstances, these may include:

• Access to your personal information

• Correction of inaccurate information

• Deletion

• Restriction of processing

• Objection to certain processing

• Data portability

• Withdrawal of consent

• The right to complain to a data protection authority

Where required, we will also provide information about the purposes of processing, legal bases, recipients, international transfers, retention periods, and applicable rights.

Privacy information should be provided at the time personal information is collected, and applicable privacy notices should be kept accurate and up to date.

If you are located in the EEA or UK and wish to exercise a privacy right, please contact us using the information in the Contact Us section below.

You may also have the right to lodge a complaint with the data protection authority responsible for your jurisdiction.

18. Children's Privacy

Our website is intended for adults and is not directed toward children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action.

19. Links to Other Websites

Our website may contain links to third-party websites, services, or platforms.

If you follow a link to a third-party website, that website's privacy policy and terms will apply to your interaction with that website.

MoriMa Tea is not responsible for the privacy practices of third-party websites that we do not control.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our business

• Our website

• Our services

• Our technology

• Third-party service providers

• Applicable privacy laws or regulations

When we make changes, we will update the Last Updated date at the top of this Privacy Policy.

Where required by applicable law, we will provide additional notice of material changes.

21. Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about how your personal information is handled, please contact:

MoriMa Tea

Email: contact@morimatea.com

US Office / Customer Service / Warehouse:
4 Center St.
Jeffersonville, NY, USA

Please include enough information for us to understand and respond to your request.

We will handle privacy requests in accordance with applicable law.