I bought it 7 months ago and it is still very fragrant. I have been storing it in its original packaging, tightly closed, always making sure to push any extra air out before closing. And despite the fact that I frequently add it to my tea, there is still SO MUCH of it left. I brew loose leaf tea and add a pinch (1/6-1/2 of the flower head, depending on the goal) of this for each 3-4 cups at least once a week, and I think I only used a quarter of the bag. It's also very nice looking, it's very much a texture flower. The petals are very narrow, long, and flat, like thin crepe paper stripes. When I do run out of this one - I hope I'd be able to get this exact one again.